Buffalo Trace brings craft campaign to Singapore with tasting sessions and merch preview

Buffalo Trace Distillery held invite-only tasting sessions in Singapore on Oct. 1 and 2 as part of its “Find Your Trace” campaign, bringing together creatives, makers and hospitality figures around heritage and craftsmanship. The campaign will culminate at Culture Cartel 2027 with a full Buffalo Trace x Pharaoh’s Horses merchandise launch.

Why it matters: - Buffalo Trace is using Singapore’s creative scene to extend its brand beyond whiskey into culture, design and hospitality. - The campaign links the distillery’s 200-plus years of history with local makers who build reputations through craft over time. - The Singapore stop also sets up a broader merchandise launch and deeper regional collaboration.

What happened: - Buffalo Trace Distillery hosted invite-only tasting sessions in Singapore on Oct. 1 and 2 as part of its “Find Your Trace” campaign. - Master Blender and Director of Quality Drew Mayville led the sessions. - Guests came from creative fields including media, crafts, music, the arts and independent making. - The campaign is built around intimate hosted experiences for bartenders, musicians, tattoo artists, photographers, DJs, chefs, stylists, designers and other makers.

The details: - The campaign frames craftsmanship as a life’s work and links that idea to Buffalo Trace’s distilling heritage. - Buffalo Trace earlier served as a foundational partner and Gold Sponsor of the Singapore Cocktail Crossover 2026 in June. - Four bartenders from across the region created original cocktails with Buffalo Trace Bourbon for that event. - The campaign will culminate at Culture Cartel 2027 in Singapore. - Buffalo Trace and Pharaoh’s Horses will launch their full merchandise collaboration there. - The early merchandise preview blended Buffalo Trace’s whiskey heritage with Pharaoh’s Horses’ menswear design approach. - The collection draws on vintage workwear, bartender uniforms and classic members’ clubs. - The pieces use considered materials, utility details and heritage-inspired graphics. - The collaboration is positioned as wardrobe apparel rather than standard branded merchandise. - Pharaoh’s Horses is the fashion label of Singaporean tattoo artist and entrepreneur Feroze McLeod. - Feroze McLeod also founded Bada Bink Tattoo Firm and Hounds of the Baskervilles.

Between the lines: - Buffalo Trace is building cultural relevance in Singapore by connecting bourbon to respected local and regional creative communities. - The campaign suggests the brand wants to be seen as a craft house first and a spirits label second. - The merchandise partnership with Pharaoh’s Horses reinforces that strategy by treating brand extension as design collaboration, not simple product placement. - Drew Mayville’s presence adds technical credibility to a campaign centered on mastery, quality and heritage.

What's next: - Buffalo Trace and Pharaoh’s Horses will officially launch their full collaboration at Culture Cartel 2027. - Buffalo Trace is likely to keep using hosted experiences and cocktail partnerships to expand the “Find Your Trace” platform across the region. - The brand will continue leaning on Drew Mayville’s expertise as part of its consumer-facing storytelling.

The bottom line: - Buffalo Trace is turning a whiskey campaign into a broader statement about craft, culture and long-term identity.