2X Grammy Nom, Martha Wash, (yes, the same one from “It’s Raining Men”), drops new album, Love & Conflict, Jan 6, 2020

Martha Wash Love & Conflict Album

Purple Rose Records prepares for Martha Wash's latest celebration of music, Love & Conflict, available worldwide Jan 6, 2020

NEW YORK, NY, USA, December 10, 2019 /EINPresswire.com/ — December 10, 2019
FOR IMMEDIATE RELEASE

MARTHA WASH’S NEW ALBUM
LOVE & CONFLICT
SET FOR RELEASE ON JANUARY 6th, 2020
FIRST SINGLE “NEVER ENOUGH MONEY” OUT JANUARY 6TH, 2020

Martha Wash tends to be the singer everyone recognizes. She is the powerful voice behind such classic hits as “It’s Raining Men”, “Gonna Make You Sweat (Everybody Dance Now)” and “Carry On”. Now with the release of her new album Love & Conflict, everyone will also know the name Martha Wash. The album is fearless, groundbreaking and shows that Martha has plenty to say outside of the confines of dance/club music. This eclectic collection of mesmerizing blues-rock and adult contemporary songs is a stylistically adventurous journey for the legendary two-time Grammy-nominated singer. The songs are genuinely heartfelt and there is a connection in that every song has a positive message. The one constant is the amazingly powerful and confident voice of Marth Wash.

Love & Conflict has Martha collaborating with Canadian producer Sami Basbous and his team. “My producers took me out of my comfort zone and into a new musical direction and the results are both uplifting and thought-provoking. I think that everyone will relate to the lyrics on this album and each listener will get their own message from the music,” explains Martha Wash.

The first single “Never Enough Money” is a dirty, gritty no-nonsense blues rocker that addresses greedy jerks and can be seen as a statement for where we are heading as a society in today’s ever-changing world culture.
Link here for “Never Enough Money” https://soundcloud.com/purple-rose-records/never-enough-money
The mastery of Love & Conflict is to balance Martha’s past to the present building on her legacy. Martha opens her voice with a conscience. The culture of Love & Conflict is deftly mixing genres. It is pushing hearts and minds into listening, moving, caring and soul-searching. In Love & Conflict Martha frees herself and spreads the enlightenment of love and humanity.

TRACKLISTING FOR LOVE & CONFLICT

1. Glamour Flows
2. Like Fire
3. Soaring Free
4. Flowers Blossom
5. Never Enough Money
6. Don’t Forget My Name
7. Honey, My Friend
8. Rise & Shine

For more information:

James Washington
Purple Rise Records
email us here
+1 917-570-6796
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Source: EIN Presswire

$7,000 Reward Announced for Rolling Stones Altamont Speedway 12/6/69 Concert Poster

A $7,000 Reward is Offered For This Rolling Stones Altamont Speedway 12/6/69 Concert Poster

A $7,000 Reward is Offered For This Rolling Stones Altamont Speedway 12/6/69 Concert Poster

A $10,000 reward is offered for this Rolling Stones Charlotte Coliseum 11/15/65 Concert Poster

A $10,000 reward is offered for this Rolling Stones Charlotte Coliseum 11/15/65 Concert Poster

A $7,000 Reward Is Offered For This Rolling Stones Altamont Speedway 12/6/69 Concert Poster

We’re hoping our record breaking $7,000 reward for this popular Rolling Stones poster pulls one or two out of the woodwork. Any condition and any quantity will be accepted.”

— Glen Trosch, President of Psychedelic Art Exchange

BALTIMORE, MARYLAND, UNITED STATES, December 10, 2019 /EINPresswire.com/ — A $7,000 reward has just been announced by Psychedelic Art Exchange for anyone that has an authentic Rolling Stones Altamont Speedway 12/6/69 concert poster. The poster was created to advertise a free performance by the Rolling Stones on December 6, 1969, at the Altamont Speedway in Livermore, California.

“The market for vintage concert posters is starting to heat up, so we decided to launch a nationwide search for vintage Rolling Stones concert posters,” explains Glen Trosch, President of Psychedelic Art Exchange. “We’re hoping our record breaking $7,000 reward for this popular Rolling Stones poster pulls one or two out of the woodwork. Any condition and any quantity will be accepted.”

If you have a Rolling Stones Altamont Speedway concert poster, or any other vintage Rolling Stones concert poster you wish to sell, you can claim the record prices being offered in this nationwide search.

For example, Psychedelic Art Exchange is offering a $10,000 reward for any Rolling Stones Charlotte Coliseum 11/15/65 concert poster. To get top dollar for your vintage Rolling Stones concert poster, call Scott Tilson at 760-898-9837 or email Scott@ConcertPosterGallery.com.

Psychedelic Art Exchange is the leading auction house-website to buy, sell, and learn about vintage concert posters. PAE maintains offices in Maryland, California, and Utah. A free Collectors Guide to Vintage Concert Posters, and searchable archive of past auction records with prices realized, descriptions, and enlargeable photos is available at ConcertPosterGallery.com.

Scott Tilson
Psychedelic Art Exchange
+1 760-898-9837
email us here
Visit us on social media:
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Source: EIN Presswire

Zooterra partners with recording artist Bonj to support South African biodiversity hotspot

Singer Bonj and the digital Lioness she helped create in partnership with Zooterra

Recording artist Bonj partners with Zooterra to create new digital wildlife to save real wildlife.

In partnership with Zooterra and the Wild Tomorrow Fund, Bonj helped create a digital Lioness to raise funds for South Bank natural habitat.

NEW YORK, NY, UNITED STATES, December 10, 2019 /EINPresswire.com/ — Zooterra, a leading innovator in consumer engagement around wildlife and habitat conservation, today announced the launch of its partnership with South African recording artist Bonj and the conservation non-profit Wild Tomorrow Fund to launch a digital Lioness. Purchase of the Lioness will help fund conservation of the South Bank in South Africa.

The South Bank is in one of the world’s 36 biodiversity hotspots. Its wildlife includes leopards, zebras, giraffes, hyenas and honey badgers. This area, however, is highly fragmented with farms making it difficult for wildlife to travel freely in their natural environment. Proceeds from this digital Lioness will support the purchase of land to reconnect this natural habitat and help bring back lions to the area.

The specific area to be purchased for this project was destined to become a pineapple farm, meaning every tree and bush would have been cut down, and every wild animal would have been driven off or killed. This land is now in the process of being purchased and protected by this project.

Bonj is a native South African singer and songwriter who recently sang and was a panelist at the United Nations Climate Action week. Bonj will be hosted by Wild Tomorrow Fund in the South Bank in January of 2020 to visit the area and experience the biodiversity first-hand. She will share content from her visit with Zooterra Guardians who purchase the Lioness, including videos from her visit to the ongoing conservation and community efforts taking place. “I am excited about the potential of this partnership to get more people involved in nature conservation and together help protect South Africa’s natural treasures,” says Bonj.

To learn more about the digital Lioness collaboration and help protect the South Bank and its amazing wildlife visit www.zooterra.com.

About Zooterra:
Zooterra's mission is to democratize engagement and action around habitat and wildlife conservation. Zooterra is a new platform to engage in wildlife and habitat conservation in a direct, transparent and fun way using digital collectibles and satellite imaging technology. Zooterra personalizes the nature conservation experience by more directly connecting consumers to natural areas and wildlife. This breaks the degrees of separation between people and nature and creates the opportunity for more meaningful engagement, ultimately generating more funding for conservation. Learn more at www.zooterra.com

Bryan Kimbell
Marketing
+1-646-481-9483
email us here


Source: EIN Presswire

IMAGES/IMAGENES CELEBRATES PREMIERE ON NJTV & THE LATINO/A CELEBRITY PERFORMING ARTS AWARDS

Images/Imágenes

NEW BRUNSWICK, NJ, UNITED STATES, December 10, 2019 /EINPresswire.com/ — IMAGES/IMAGENES CELEBRATES PREMIERE ON NJTV & THE LATINO/A CELEBRITY PERFORMING ARTS AWARDS

Date: December 11, 2019
Time: 5:30 – 8:30
Heldrich Hotel, New Brunswick, NJ

New Brunswick, NJ, Rutgers University’s diversity program IMAGES/IMAGENES celebrates in collaboration with the Statewide Hispanic Chamber of Commerce of NJ (on December 11th ) the NJTV premiere of the Emmy Award-Winning TV series featuring stories of the multifaceted lives of Latino/Hispanic communities in NJ and the nation. Celebrities Allison Trujillo Strong, actress and singer (Ma Mia and Bye Bye Birdie) and pop singer Luis Figueroa will be in attendance to receive the first Images/Imagenes Performing Arts Excellence Awards.

William Q. Sánchez, multi-Emmy Award Winning Executive Producer of the program comments that “the program features important stories of Latinx communities reflecting the diversity and complexity of a growing majority population in the state and the nation. It is exciting to reboot for new generations a program that William had produced for years with New Jersey Television Network. The magazine style program presents topics of interest to our viewers such as immigration, business, education, arts, culture, health, and wellness.”

Isabel Nazario, associate vice president of university diversity and inclusion and an executive producer of IMAGES/IMAGENES commented that “As a public affairs community engagement program it aligns with the university’s critical priority as noted in our strategic plan to advance inclusive diversity and foster a cohesive culture. It is an innovative program that provides a window into the changing demographics of the state and fosters understanding of the contributions being made by diverse communities. We hope to brand IMAGES leading to the development of similar programs about other diverse populations in the state.

Carlos Medina, President of the Statewide Hispanic Chamber of Commerce of New Jersey and Jessica Ramirez, distinguished NJ attorney are the co-hosts of the premier of IMAGES/IMAGENES. Acclaimed correspondents Juan González, Polk award-winning journalist, Jimena Flórez, food/health entrepreneur, CEO Ebby Antigua, fashion, design, and entertainment expert, and Kayla Brently, journalist focusing on millennial stories of interest are segment associate producers.

Stories featured in the premiere edition:
• Desi Arnaz, actor & TV industry innovator
• Celebrities Gloria and Emilio Estefan discuss their careers
• Fashion Designer Stella Nolasco in Puerto Rico
• Journalist & RU faculty Juan González on the immigration crisis
• Zoe Saldana, actress known as Gamora in “Guardians of the Galaxy”

IMAGES /IMAGENES is made possible with program funding from the following university units: Office of the Associate Vice President for University-Wide Inclusion and Diversity; the Vice President for Continuing Studies and Distance Education, both under the auspices of the Senior Vice President’s Office for Academic Affairs; and the Rutgers University iTV Studio, a division of continuing studies.

Underwriters of Images/Imágenes for this edition: Horizon Blue Cross Blue Shield of NJ, GOYA Foods, Ebby Magazine, and Setroc Group Inc.

Clarbel Cortes
The Setroc Group
+1 6466897223
email us here


Source: EIN Presswire

"Twas the Night Before New Years Eve," Debbie Joyce Sings the Nancy Wilson Songbook

Debbie Joyce sings the Nancy Wilson song book.

Jazz legend Nancy Wilson's niece Debbie Joyce puts on a one of a kind intimate concert event showcasing the Nancy Wilson songbook.

BURBANK, CALIFORNIA, UNITED STATES, December 9, 2019 /EINPresswire.com/ — Debbie Joyce, Niece of Legendary Jazz Singer Nancy Wilson sings the definitive interpretation of the Nancy Wilson Songbook featuring the Tony Campodonico Trio in an intimate cabaret experience "Twas the Night Before New Years Eve: Debbie Joyce Sings the Nancy Wilson Songbook," at the Rockwell Table and Stage located at 1714 North Vermont Ave. Los Angeles California at 8:00pm.

If you like Nancy Wilson, you’ll love Debbie Joyce’s show! Who else could do a better performance of the Nancy Wilson Songbook, than Nancy’s very own niece, Debbie Joyce. Her performance IS the DEFINITIVE Nancy Wilson Show. Debbie performs her legendary Aunt’s original songs and many of them are from Nancy Wilson’s never before heard private collection. Don’t miss this wonderful opportunity to experience Nancy Wilson's music as only her niece can sing it.

Debbie Joyce's rich jazz lineage and smooth vocal stylings has made her synonymous with the famous MONTEREY JAZZ FESTIVAL as the lead vocalist for the renowned bass player Leroy Vinegar. In her latest album and show, DEDICATED TO NANCY: THE SHOW GOES ON, Debbie sings with emotion and soul from the chart topping catalogue of Nancy Wilson as well as some of Nancy's favorite songs from her private collection.  

Tickets are $20 and available for purchase online.

Lisa Malcolm
LRM Publicity
+1 818-975-0391
email us here

Debbie Joyce performs live.


Source: EIN Presswire

Jazz Concert at Winter Wonderland in Kansas City

Jazz concert a Winter Wonderland in the Crossroads Art District, sponsored by the Church of Scientology Kansas City

Jazz concert at Winter Wonderland in the Crossroads Art District features jazz greats Mark Isham and Stanley Clarke.

Grammy Award-winning jazz artists come to the Crossroads to perform a concert for Kansas City—free of charge.

LOS ANGELES, CALIFORNIA, UNITED STATES, December 9, 2019 /EINPresswire.com/ — Jazz greats Stanley Clarke and Mark Isham are heading for Kansas City to perform a community concert at Winter Wonderland in the Crossroads.

The free concert, sponsored by the Church of Scientology, is on Tuesday, December 17 from 7– 9:30 p.m. at 18th and Grand Blvd. Arrive early for a seat. Kansas City Jazz lovers will not want to miss this.

Winter Wonderland in the Crossroads takes place from December 14 to 25. Volunteers are transforming the parking lot at the corner of 18th and Grand Blvd. into a festive holiday spot—a safe place for families to enjoy Christmas cheer and great entertainment.

Organized by the Church of Scientology with the help of many businesses, nonprofits and volunteers from throughout the city, admission to Winter Wonderland is free and is open to the entire community.

For more information, contact the Church of Scientology Kansas City at (816) 753-6590, or stop by at 1805 Grand Blvd. Kansas City, MO.

To learn more about Scientology, visit the Church or the Scientology Newsroom or watch programming on the Scientology Network.

Media Relations
Church of Scientology International
+1 323-960-3500
email us here


Source: EIN Presswire

Rick Springfield performs at Tulalip Resort Casino on March 6, 2020

Tulalip Resort Casino

Tulalip Resort Casino – gaming, luxury accommodations, entertainment, and fine dining

Experience “Jessie’s Girl” LIVE, tickets go on sale Friday, January 10

TULALIP, WASHINGTON, UNITED STATES, December 6, 2019 /EINPresswire.com/ — Rick Springfield will light up the stage on March 6, 2020, in Tulalip’s Orca Ballroom.

Star of stage and screen, Rick Springfield’s career skyrocketed with the 1981 No. 1, smash hit “Jessie’s Girl” – for which Springfield won a Grammy. Jessie’s Girl has gone on to rack up more than 35 million views on YouTube and a whopping 219 million streams on Spotify. More top 10 hits followed: "I've Done Everything for You,” "Don't Talk to Strangers,” "Love Somebody" and "Affair of the Heart.” He’s known for his two US top 10 albums Working Class Dog and Success Hasn’t Spoiled Me Yet. As an actor, his talents can be seen in Californication, High Tide, Ricki and the Flash, True Detective, Supernatural, American Horror Story and perhaps, most famously in his long running role as the dreamy Dr. Noah Drake on General Hospital. Springfield's autobiography, Late, Late at Night: A Memoir was released in 2010 and it reached No. 13 on The New York Times Best Seller list.

Tickets go on sale Friday, January 10, at 10a.m., and can be purchased at Ticketmaster.com or service charge free at the Tulalip Box Office.

About Tulalip Resort Casino
Award-winning Tulalip Resort Casino is the most distinctive gaming, dining, meeting, entertainment and shopping destination in Washington State. The AAA Four-Diamond resort’s world-class amenities have ensured its place on the Condé Nast Traveler Gold and Traveler Top 100 Resorts lists. The property includes 192,000 square feet of gaming excitement; a luxury hotel featuring 370 guest rooms and suites; 30,000 square feet of premier meeting, convention and wedding space; the full-service T Spa; and eight dining venues. It also showcases the intimate Canoes Cabaret and a 3,000-seat amphitheater. Nearby, find the Hibulb Cultural Center and Natural History Preserve, Cabela’s and 130 designer names at the Seattle Premium Outlets. The Resort Casino is conveniently located between Seattle and Vancouver, B.C. just off Interstate-5 at exit 200. It is an enterprise of the Tulalip Tribes. For reservations, please call 866.716.7162 or visit us at www.TulalipCasino.com. Connect with us on Facebook, Twitter and Instagram.

Pat Amsbry
Flying A Media
+1 626-376-4770
email us here


Source: EIN Presswire

Grand Funk Railroad will rock out Tulalip Resort Casino on April 10

Tulalip Resort Casino

Tulalip Resort Casino – gaming, luxury accommodations, entertainment, and fine dining

Tickets for “The American Band” go on sale February 14, 2020

TULALIP, WASHINGTON, UNITED STATES, December 6, 2019 /EINPresswire.com/ — Grand Funk Railroad rolls their way into Tulalip’s Orca Ballroom on April 10, 2020.

Throw on your bell-bottoms and let down your hair as you travel back to the 70s with Grand Funk Railroad on April 10 at Tulalip Resort Casino. Rolling Stone magazine said it best, "You cannot talk about rock in the 1970s without talking about Grand Funk Railroad!"

This American rock band will live on forever with classics like “We’re an American Band,” “I’m Your Captain (Closer to Home),” “Some Kind of Wonderful,” “Bad Time,” “Walk Like a Man” and their smash hit “The Loco Motion.” Their first album On Time sold more than one million copies and reached gold record status. Don’t miss out on this rare chance to get on board the Grand Funk Railroad and take a trip to one amazing rock show!

Tickets go on sale Friday, February 14, at 10a.m., and can be purchased at Ticketmaster.com or service charge free at the Tulalip Box Office.

About Tulalip Resort Casino
Award-winning Tulalip Resort Casino is the most distinctive gaming, dining, meeting, entertainment and shopping destination in Washington State. The AAA Four-Diamond resort’s world-class amenities have ensured its place on the Condé Nast Traveler Gold and Traveler Top 100 Resorts lists. The property includes 192,000 square feet of gaming excitement; a luxury hotel featuring 370 guest rooms and suites; 30,000 square feet of premier meeting, convention and wedding space; the full-service T Spa; and eight dining venues. It also showcases the intimate Canoes Cabaret and a 3,000-seat amphitheater. Nearby, find the Hibulb Cultural Center and Natural History Preserve, Cabela’s and 130 designer names at the Seattle Premium Outlets. The Resort Casino is conveniently located between Seattle and Vancouver, B.C. just off Interstate-5 at exit 200. It is an enterprise of the Tulalip Tribes. For reservations, please call 866.716.7162 or visit us at www.TulalipCasino.com. Connect with us on Facebook, Twitter and Instagram.

Pat Amsbry
Flying A Media
+1 626-376-4770
email us here


Source: EIN Presswire

"My Chanukah", Brand New Song, Debuts on WOAFM99 Radio Today

James E Shaw's Photo

Photo of Dr. James E. Shaw, Author of Novel, “Lady Baltimore”

Black writer says his inspiration was Anne Frank's eternal "How wonderful it is that nobody need wait a single moment to improve the world."

We received your song, 'My Chanukah', and have listened to it in its entirety. I will tell our contacts about it and will tell them to be on the lookout for it.”

— Richard Braun, President, the Jewish Music Commission, Los Angeles

LOS ANGELES, CALIFORNIA, USA, December 6, 2019 /EINPresswire.com/ — James E. Shaw says that when he heard a NPR (National Public Radio) report that "Jews have no universal or unanimously upheld Chanukah anthem, I decided to grab some music manuscript paper and write out the chords, melody, and lyrics I kept hearing in my head." What resulted is the song "My Chanukah." When asked if "My Chanukah" will be recognized and accepted by Jews, Shaw says, "There is a long history of Blacks and Jews collaborating in composing, performing and marketing music." In 1971, Dr. Robert Strassburg chose Shaw to transcribe his monumental work, "Torah Sonata," for the University of Judaism, now The American Jewish University. Shaw says, "I viewed Dr. Strassburg as an extremely talented music professor and gifted composer asking me, an accomplished musician, to transcribe the "Torah Sonata" for him. I was deeply honored, and I still feel so, today."

Shaw says, "I am very grateful to Oliver Sean, of wonderful WOAFM99 radio, for choosing and debuting 'My Chanukah'." Shaw adds, " 'My Chanukah' will also be on Oliver Sean's and WOA Entertainment's soon-to-be-released 2019 annual album, "Christmas Special-5." This album is being marketed throughout the United States and internationally. Additionally, Shaw's "My Chanukah" is featured on iTunes, Pandora, Google Music, Spotify, and over thirty other music-streaming sites, performed by "True Believer" on the album, "Eight-Day Miracles."

Shaw adds, "I would be thrilled and honored if the internationally-renowned musician-celebrities Barbra Streisand, Drake, P!NK, Neil Diamond, or Barry Manilow performed and recorded " 'My Chanukah.' "

Shaw, who is on the Panel of Experts of the Los Angeles Superior Courts, and his wife, Sylvia, a physician, live in Los Angeles with their three children, two of whom are professional musicians with the American Federation of Musicians Local 47.

James E Shaw
James E. Shaw
+1 310-678-6950
email us here


Source: EIN Presswire

Celebrity Photographer Jonathan Matsumoto, Emerging Influencer Marketing Expert

Celebrity photographer Jonathan Matsumoto aka Jonny Mats

Celebrity photographer Jonathan Matsumoto aka Jonny Mats

Young Thug

Young Thug

YBN Nahmir

YBN Nahmir

Jonathan Matsumoto aka Jonny Mats found his photography all over hip-hop a year into his career, opening up opportunities in the field of influencer marketing.

LOS ANGELES, CALIFORNIA, UNITED STATES, December 5, 2019 /EINPresswire.com/ — With a portfolio that has grown to include former Disney channel stars, Grammy nominated musicians, and professional NBA and NFL athletes, Pasadena native Jonathan Matsumoto has found himself on the fast track to success. Known online as Jonny Mats, the upcoming celebrity photographer recalls buying his first camera less than a year ago, but his natural gift for the craft led him to be quickly recognized and he has since been featured in over 100 publications.

The transition made sense for Jonathan since as a celebrity photographer, he already found himself working as a liaison between the talent and executives. Now, he consults for both, using his experience with managing talent to understand what brands are looking for in an influencer campaign and how influencers can market themselves accordingly.

His rapid rise as a photographer for artists including Lil Xan and Saweetie led to an array of other opportunities within the entertainment industry, including a brief stint as manager of former Billboard Dance Club charting artist Inas X. Jonathan has since branched out into consulting services for an extensive client list which includes social media star Big Nik, helping him acquire brand partners and rebrand as a music artist.

He has also become an expert and mentor on the topic of photography. For example, in a recent piece with The Frisky, Jonathan provides general camera advice, making suggestions like not using flash because it can “wash out the colors that were originally there” which “often [makes it] impossible to get the original quality back.”

In one recent project, Jonathan worked with Boston rapper Ayo Sk3tch on his creative direction, including the production behind his critically acclaimed “Bandz Up” music video, which was first premiered on popular YouTube channel No Jumper and has since been featured on prominent hip-hop publications including ThisIs50. Ayo sk3tch acknowledged on the topic that Jonathan “is more than just a cameraman” as he is “extremely knowledgeable about the music industry as a whole and his help did not stop with the final edit as he helped us with everything after including the release.”

Jonathan has also branched into the movie industry, executive producing an upcoming UK feature film, “A Christmas Carol”, which is a modern interpretation of the 1843 classic by Charles Dickens. He notes that "the knowledge acquired from being a photographer is extremely useful in film production because it helps [him] bridge the gap between the creatives like the film staff and the other producers on the project."

Reflecting back on how celebrity photography opened many doors for him and eventually lead to opportunities outside of photography, Jonathan pinpoints new changes in the field of influencer marketing as paving the way for people like him to move into it. "Brands are more intelligent than they were in the early days of influencer marketing," he notes, further pointing out that "a big part of this is the presence of analytics and tools" which help brands "have a better idea of understanding what they are getting into."

The impact of these developments, "while mostly beneficial to the brands, is more mixed when it comes to the influencers," according to Jonathan because "it is now easier for brands to find influencers with the exact demographics like age and geographic area they are looking for.” He notes that before, this type of information “was more of an educated guess, which obviously benefited influencers whose analytics were less than ideal."

Nonetheless, there are benefits that Jonathan finds with the new changes within influencer marketing. "A lot of small and mid-size brands that were afraid to do brand deals before because of how foreign the concept was and how overwhelming running an influencer campaign now have the resources to vet candidates and run these campaigns, which opens up a lot of opportunities that were not there before," he states.

Jonathan also notes that these recent changes within influencer marketing have also created opportunities for his own company since “an intelligent brand management team has access to similar analytics” as potential brand partners and that he can analyze the analytics to “find things that stand out and now spin those as a selling point when reaching out to brands."

He notes that his services are ideal for most potential clients in the influencer industry since “brand deals can be a tedious process” and there needs to be a process of coordination behind the scenes in order for longer term campaigns to be built up properly. “Not every deal makes sense for every influencer, even if the offer is there,” he notes, pointing out that “everything needs to fit into a bigger narrative.”

“Associating with a brand means incorporating its values into the influencer’s own brand and direction,” he points out, since “it really brings the two together.” His experience in public relations, which includes securing press coverage for artists like Canadian rapper Dax, is crucial. “That experience really helped me learn to separate individual and brand and how to strengthen the latter.”

Outreach is an integral part of the brand acquisition model that Jonathan implements for his clients. “Some influencers sit around and wait for these opportunities to come up,” but he argues that “this is not a great strategy because brands can now pull up hundreds of potential matches in a matter of minutes.”

He notes that many brands “are not against working with an influencer who does not come up on their side in the search if there is still a fit, even if it is not exactly perfect.” That’s where his own research and analytics come in, as he can show brands key analytics that they may have overlooked.

In terms of the near future, Jonathan expects the careers of his existing clients, particularly Big Nik, to flourish in the upcoming months. He also plans on expanding his roster soon and taking on other big clients. Jonathan also expects to take on shorter term projects, like social media campaigns and single project releases for upcoming artists.

Jonathan Matsumoto
Jonny Mats Photography
+1 626-822-0751
email us here
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Ayo Sk3tch – Bandz Up (Dir. Jonny Mats)


Source: EIN Presswire